The Power of You

“Today you are you, that is truer than true. There is no one alive as youer than you.”  Dr. Seuss

My latest cell phone is a Nexus 6P, purchased in early July after a boating accident left my less-than-two-year-old Motorola X destroyed. But that’s another story. New to me, the Nexus allows me to unlock it by putting one of my index fingers on the phone’s back. This technology is old, but for me, it feels like it is the latest and greatest. I soon learned I could say “OK Google” three times and the phone would follow my voice commands to call one of my contacts, find an address, do currency or measurement conversions, or search for a fact that has escaped memory. The phone recognizes both my fingerprint and my voice. Scary!

Your voice, owning your fingerprint, embracing the fact that “no one alive is youer than you” is foundational to becoming your very best self. Why is it then that we entertain the crazy idea that being someone else or aping another’s mannerisms, voice or personality might lead to success? Crazy idea indeed!

Some years back, Dr. Elizabeth Kubler-Ross, whose groundbreaking book On Death and Dying changed forever how we understand life, death, and grief, was asked what made for a meaningful life. She responded (paraphrased): “The ability to give and receive love, finding your voice, and knowing your life made a difference.”   Finding your voice is as important as love and making a difference. Why? Because the genius that makes you “you” makes the other two possible.

Our business seems averse to this transformative idea. We find an FA or team that’s prospecting out of their gifts and culture, and we think we can copy it and have the same success. We listen to creative sales gurus who teach us scripts, stories, and techniques and then fail to translate what we learn into our own voice, puzzled by why another’s wisdom is not generating greater effectiveness.

If you have not done so in a while, record your voice in conversation with a friend, spouse, or colleague. Listening to that recording, I promise, will be painful, but instructive. Notice how you inflect sentences, place emphasis on words, and use clichés. Embrace your voice while being self-critical of language, tone, and speed. Practice as if you are an NFL all-pro wide-receiver repeatedly going over the same play until it becomes second nature.

There is no greater power in your business than you. Your voice, your personality, your way with others like anything else in life worth celebrating requires discipline, practice, improvement. Refuse to be anyone other than you. Doggedly commit to being your best you.  Success always welcomes those who master being the uniquely created and gifted person they are. “Today you are you, that is truer than true. There is no one alive as youer than you.”

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