Notions

Notions

We humans live by story. Stories, like tributaries meandering into a larger river, flow and feed who we are and what matters most to us. And yes, more so now than ever before, voices heard and overheard, posts, blogs, and sound bites trickle ideas into our...
Going Beyond the Boxes

Going Beyond the Boxes

What we know about a prospect or client is the heart and soul of CRM software. You may use Salesforce or another similar platform to manage client data. These platforms’ robust technologies create a process that uses what is known about a client to drive marketing,...